The commemorative Super Bowl 51 Pepsi Zero can was designed to seamlessly blend the rich heritage of Dallas, Texas, with the electrifying halftime performance by Lady Gaga, creating a unique collectible that resonates with fans and collectors alike. The can's packaging design incorporated intricate, western hand-tooled motifs reminiscent of classic Texan leatherwork, symbolizing the rugged spirit and enduring legacy of the host city. This traditional craftsmanship was juxtaposed with vibrant, dynamic illustrations that captured the high-energy, flamboyant essence of Lady Gaga's performance, embodying the fusion of tradition and contemporary flair. The result was a visually striking design that celebrated the Super Bowl's grandeur while paying homage to the cultural nuances of Dallas and the unmistakable vibrancy of Lady Gaga, making it a memorable keepsake for anyone who appreciates the artistry of packaging design.